Restaurants
Simple Bakery & Market
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Simple Bakery & Market

About Simple Bakery & Market

Simple Bakery & Market brings a warm, welcoming touch to Lake Geneva with a charming bakery and cake shop experience built around fresh, handcrafted treats and thoughtful service.

Known for breakfast and perfect for a quick visit, this pint-sized bakeshop offers a tempting selection of specialty desserts, pastries, and local artisanal goods that make every stop feel like a special occasion.

Whether you’re starting the day with a fresh pastry and coffee, picking up a sweet gift, or choosing a dessert for a celebration, the bakery offers the kind of quality and variety that keeps customers coming back again and again.

Beyond its delicious baked goods, Simple Bakery & Market is designed to make visiting easy and convenient. Guests can enjoy delivery, in-store shopping, on-site services, and takeaway options, making it simple to enjoy their favorites however it suits them best.

Accessibility is also a priority, with a wheelchair-accessible car park and wheelchair-accessible entrance to help ensure a smoother experience for all visitors. Payment is just as flexible, with credit cards, debit cards, and NFC mobile payments accepted for fast, hassle-free checkout.

With a strong 4.70-star rating from 151 reviews, Simple Bakery & Market has earned a reputation for quality, consistency, and friendly service.

Located at 521 Broad St in Lake Geneva, WI, this bakery and cake shop offers more than just sweets — it provides a reliable, inviting place where customers can count on fresh flavors, local charm, and a satisfying experience from start to finish.

For those looking for a bakery that combines great taste, convenience, and a true neighborhood feel, Simple Bakery & Market is a standout choice.

★★★★★ 4.70 rating (151 reviews)
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Guest Reviews
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Independent Reviews
Simple Bakery & Market interior
Est. Local Favorite

A Taste of Tradition

Welcome to a place where great food meets warm hospitality. We believe dining is more than just a meal - it's an experience to be savored and shared.

Our kitchen is dedicated to creating dishes that bring people together, using recipes that honor tradition while embracing innovation.

  • Fresh Daily Specials
  • Private Dining Available
  • Catering Services
  • Takeout & Delivery

Guest Reviews

Hear from our valued guests

R C

R C

month ago

Super friendly. We got an assortment of cakes, kouign aman, croissant and a sourdough. All fantastic stuff.

Cassandra Iroz

Cassandra Iroz

9 months ago

This place is incredible. We tried the mini flourless chocolate cake, mini cheesecake, carrot cake cupcake, jalapeño bacon breakfast focaccia, kouign amann, and danish and all were 10/10.

Todd & Susan Ruskell

Todd & Susan Ruskell

7 months ago

Great options for vegetarians. Also gluten free and vegan options. Everything is always very fresh and tasty. Their in house bakery makes very tasty breads and English muffins.

Detour

Detour

4 years ago

Don’t let the fact that this little gem is off the beaten path fool your desire for yummy bakery items. The staff is as sweet and helpful as their chocolate monkey bread and jams. Want something different on top of just bakery? Check out next door and have a full breakfast!

Gabriela Guerra

Gabriela Guerra

3 years ago

Super nice service and very interesting choices on the bakery items. Delicious and nutritious looking whole breads and also little sweet items. We tried the little cheese cake and no flour brownie and both were very rich and sweet and perfect to refuel on sugar during our long bike ride. The prices are bold but ok for the quality. The place was tidy and well presented, well worked with the small space. The bathroom was clean. I recommend.

Joseph C

Joseph C

9 months ago

In town for a wedding and stopped here for a breakfast treat on the day the brewers faced the cubs while wearing my Brewers polo. The “misguided” cubs staff fearlessly went into roast mode in the most lighthearted way possible!. Such a wonderful staff! Delicious treats and a Great selection of gluten-free treats too!. Will definitely stop here the next time we’re in Lake Geneva.

Y.C. Wu

Y.C. Wu

5 years ago

Highly recommend the Simple Bakery! The heart-shaped chocolate bread was nicely done - perfect texture, nice chocolate touch but not too sweet. The almond croissant was very delicious. The savory scone was a bit less impressive - it’s a bit plain with light cheese flavor, and maybe some scallion or other ingredients can elevate the flavor profile. Queen-amahn was an interesting items that taste like a mixture of croissant and bread - would recommend if you never try it before.

Helena

Helena

5 months ago

super quaint and sweet place, drove 30 minutes because I really wanted a loaf of sourdough (not a huge fan of bread with preservatives and such) and it was really worth the drive. I walked in and both the women working were welcoming and helpful, and the woman checking me out gave me an extra bag and let me know the bread goes bad in 3 days so to put the rest in the freezer that I don’t plan on eating right away. I also got a chocolate croissant and I would drive 30 min again just for that. and for $5 it was pretty big. 10/10

Leslie Griger

Leslie Griger

3 months ago

We stopped into the market on our way out of town just to look what they had. The staff were so welcoming and sweet, some of the best customer service I’ve ever had! Then when we got home and ate the croissants we got, WOW! So delicious! Definitely will be back next time we’re in town!

Vivian Janes

Vivian Janes

3 weeks ago

Best chocolate cupcake I ever had in my life! Just came home and popped in a slice of the fresh rye bread into the toaster, a smidge of butter and it was phenomenal!! Dense bread with a very hearty rye flavor. I loved the texture. Can’t wait to try the country sourdough (saving that carb spurge for tomorrow)!!! What a wonderful bakery and the staff are amazingly lovely and kind!! 10 ⭐️s!!

Frequently Asked Questions

Common questions about Simple Bakery & Market

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance

Service options

  • Delivery
  • In-store shopping
  • On-site services
  • Takeaway

Offerings

  • Coffee

Dining options

  • Breakfast

Planning

  • Quick visit

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Visit Us

We look forward to welcoming you. Make a reservation or stop by - walk-ins welcome!

Location

521 Broad St, Lake Geneva, WI 53147, United States

Reservations

+1 262-248-2190

Hours

Closed · Thursday 8 AM-4 PM
Tuesday 8 AM-4 PM
Wednesday 8 AM-4 PM
Thursday 8 AM-4 PM
Friday 8 AM-4 PM
Saturday 8 AM-3 PM
Sunday 8 AM-3 PM
Monday 8 AM-4 PM
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